About us

 

Our Story

Hi, we’re Lex and Josh — the husband-and-wife team behind MĀCHER.

After 15 years in the city, we returned to Josh’s hometown of Goleta, CA, craving a slower pace, stronger community ties, and work that felt more meaningful to us and our family. With three young kids and a shared love of thoughtful design, we took the leap and opened the first MACHER store — a curated space where utility meets beauty, and where every item tells a story.

Josh brings years of experience in graphic design and photography, with a passion for branding and storytelling through visual design. Lex, with a background in business management and a long-time love of interior design and home aesthetics, found her calling in creating warm, intentional spaces that inspire connection.

What started as a single neighborhood shop has now grown into three unique locations — all built on the same foundation: to support small-batch makers, independent artists, and craftspeople who believe in quality over quantity. Whether you’re visiting us in Goleta, Carpinteria, or Santa Ynez you’ll find the same heart and philosophy behind everything we do.

 

Our Philosophy

We believe less is more — and not in a trendy, minimalist way, but in a meaningful, mindful way.

• Less disposable. More lasting.
• Less clutter. More clarity.
• Less noise. More intentional living.

We’re not interested in chasing trends or pushing products you don’t need. Our focus is on offering objects with purpose — things that are not only beautifully designed, but also built to last, to be used, and to be loved.

In a world of mass production and fast everything, we’re here to slow things down. We want to help people build homes that feel good, share tables that bring people together, and give gifts that hold meaning.

We also see our spaces — both physical and digital — as places to gather. To inspire, connect, and encourage a lifestyle rooted in community, creativity, and care.

 

Where to Find Us

We now proudly serve three communities with physical locations in:

• Goleta, CA in the Calle Real Shopping Center (our original store — and still our favorite Ramen nearby!)
• Carpinteria, CA in the new Linden Square
• Santa Ynez, CA in the Bohlinger Building

Each shop reflects the spirit of its neighborhood while staying true to the MACHER vision: thoughtful design, meaningful objects, and human connection.

We’d love to welcome you in person — or here, online.

Thanks for stopping by.

Warmly,
Lex & Josh

 

 

OUR PHILOSOPHY

Our philosophy is simply that less is more. Less disposable, plastic, temporary items and more time-honored crafted objects, built to last. Less impulse purchases and more thoughtful gifts and curated homes. In this age of consumerism and post Covid isolation, we aim to create a space to gather and inspire gatherings through inviting spaces, beautiful table spreads, and deepening relationships.